On April 17th, the organizing committee of the China International Consumer Goods Expo announced that Vipshop had launched the V-Global global investment plan at the 4th China International Consumer Goods Expo (hereinafter referred to as the "Expo"). It is understood that during this exhibition, Vipshop has dispatched a large procurement team, including the management team, focusing on enterprises in the fields of clothing, shoes and bags, beauty and skincare, sports and outdoor, home appliances, etc., hoping to discover more good brands, good prices, and good products through the Consumer Expo.
It is reported that this is the first time Vipshop has participated in the Consumer Expo as both an exhibitor and a purchaser. Vipshop has built exhibition booths with the design concept of "Global Good Port", and has taken multiple measures to promote products. It has also carried out multiple online promotional activities. On the opening day of the Consumer Expo, Vipshop APP launched the "Cloud Consumer Expo" activity zone, bringing tens of thousands of international and domestic brand products.