Luckin Coffee has further expanded its presence nationwide, and on December 28th, Luckin Coffee officially debuted in Hong Kong, with five stores starting trial operations. Guo Jinyi, Chairman and CEO of Luckin Coffee, stated that Hong Kong, as an international city, has a strong coffee culture, and consumers have a huge demand for high-quality coffee that exceeds value for money. We are confident in the development prospects of the Hong Kong market and believe that we can bring new consumption experiences to local consumers, gain the favor of many coffee enthusiasts, and inject new vitality and development momentum into the local coffee market
The five new stores opened this time are located in MCP, Mong Kok New City, Miramar Plaza, Sha Tin Centre, and Des Voeux Road Central in Central, covering the core commercial areas of Hong Kong, Kowloon, and the New Territories, demonstrating Luckin Coffee's careful layout and confidence in the development of the Hong Kong market. Considering the fast-paced lifestyle in Hong Kong, the first five stores will meet consumers in the form of PICK UP fast pickup stores, covering different purchasing locations and scenarios such as shopping malls, office buildings, and street facing areas.
During the trial operation period, Luckin Coffee's Hong Kong store will offer over 30 freshly made beverages, as well as more than ten desserts and baked goods. Among them, four beverages including Coconut Latte, Standard American, Latte, and Orange C American will be the main promoted products to meet Hong Kong consumers. With the official opening in the future, Luckin Coffee's Hong Kong store will further enrich its product menu to meet consumers' diverse taste needs.
Data shows that the total size of the coffee market in Hong Kong this year will reach 2.449 billion US dollars (approximately 19.1 billion Hong Kong dollars). With its official launch, Luckin Coffee will bring more diversified coffee choices to Hong Kong consumers, and its new coffee experience and operating model are expected to bring new development to the local coffee industry.