On December 31st, the bidding for the second day of the eight batches of land supply in Shanghai for 2024 came to an end. The only piece of land for sale, Unit 17-02, Fengxian New City, was won by Beihaojia, a subsidiary of Beike Group, for 697 million yuan, with a premium rate of 13.89%, equivalent to a floor price of 22781 yuan/square meter.
According to the transfer information, the plot is adjacent to the Fengxian New City Station on the south extension of Shanghai Metro Line 5, with a total land area of 15304 square meters, a plot ratio of 2.0, and a starting price of approximately 612 million yuan.
It is worth mentioning that the winning bidder of this plot, Fangbei Haojia, was established in 2023. Its positioning is not traditional developers, but a data-driven residential development service platform. This is the first appearance of Beihaojia in Shanghai, and also its first "land auction" in a first tier city. According to the introduction from Beihaojia, the project is initially positioned as a just in need and just in need attribute, and will be fully operated by Beihaojia independently.
Xu Wangang, Vice Chairman of Beike Group and CEO of Beihaojia, said, "The Shanghai Fengxian New City project is Beihaojia's second self operated project after the Chengdu Jinsan H12 plot project. We hope to further verify the landing ability of C2M (from consumers to manufacturers) product solutions in different cities and for different groups of people's needs
It is reported that by 2025, Beihaojia will focus on conducting business in more than ten cities including Beijing, Shanghai, Guangzhou, Chengdu, Xi'an, Hangzhou, Nanjing, and Wuhan.