Just now, Cook appeared at the Chain Expo.
On November 25th, the second China International Supply Chain Promotion Expo, hosted by the China Council for the Promotion of International Trade, was held in Beijing. Apple CEO Tim Cook made his first appearance at the Chain Expo, and this is also his third time in China this year. When asked how to evaluate Apple's partners in China, Cook said, "I value them very much. Without our Chinese partners, Apple would not have achieved what it is today.
At the market level, Hong Kong stock concept stocks such as Apple collectively rose during the session. As of 10:40, AAC Technologies surged by over 7%, Qiuti Technology rose by over 4%, and Sunny Optical Technology and BYD Electronics rose by over 3%. In terms of A-shares, Apple concept stocks such as Kuaik Intelligence, Meiyingsen, Shengli Precision, Xinwangda, and Desai Battery have strengthened.
Analysis suggests that Cook's frequent visits to China reflect his optimism about Apple's long-term prospects in China. In fact, the importance of the Chinese market to Apple is becoming increasingly prominent.
Cook appears in Beijing
According to Tan Tian from Yuyuan, on November 25th, the second China International Supply Chain Promotion Expo hosted by the China Council for the Promotion of International Trade was held in Beijing. Apple CEO Tim Cook made his first appearance at the Chain Expo, and this is also his third time in China this year. When asked how to evaluate Apple's partners in China, Cook said, "I value them very much. Without our Chinese partners, Apple would not have achieved what it is today.
The exhibition sign of Apple on site reads, 'Over 80% of Apple's 200 major suppliers are produced in China.'.
This is Cook's second visit to China after more than a month, and also his third visit this year.
On October 21st this year, Cook arrived in Beijing, and his visit to China was full of itinerary, almost all centered around the latest product iPhone 16.
On October 21st, in a hutong in Beijing, he accompanied photographer Chen Man to take photos and clock in with an iPhone 16 Pro Max. Cook said on Weibo that day, "I really appreciate how she uses the iPhone 16 Pro Max to capture the beauty of Beijing
The next day, Cook went to an organic farm in Shunyi, Beijing to exchange ideas with three students about the Apple supported "Technology Academy" project. Cook said on Weibo, "We are committed to empowering communities and creating opportunities. We are delighted to meet with students from China Agricultural University and Zhejiang University to learn how they use iPhones and iPads to help farmers promote more efficient and sustainable agricultural practices
On the afternoon of October 22nd, Cook also appeared at the Apple Wangfujing store, shaking hands with customers wearing Vision Pro and showcasing the product's high-definition VST perspective effect and Apple's MR vision. This move undoubtedly adds support to the promotion of Vision Pro in the Chinese market.
On October 23rd, Cook met with Minister of Industry and Information Technology Jin Zhuanglong to have in-depth discussions on Apple's development in China, network data security management, and cloud services. Subsequently, he met with Yang Jie, Chairman of China Mobile, to discuss topics such as digital content and 5G product cooperation, and specifically mentioned Vision Pro's future cooperation plans. Cook also visited Sina Weibo and responded to the question of when "Apple Intelligence" will enter China, stating that he is actively promoting related work.
On October 25th, Minister of Commerce Wang Wentao met with Cook and the two sides had exchanges on topics such as Apple's business development in China and Sino US economic and trade relations.
Analysis suggests that frequent visits to China reflect Cook's optimism about Apple's long-term prospects in China. In fact, the importance of the Chinese market to Apple is becoming increasingly prominent.
iPhone sales decline in China
Recently, market research firm Counterpoint Research released a report stating that during the "Double Eleven" shopping festival from October 18th to November 10th this year, Apple's iPhone sales in China decreased by double digits year-on-year.
In contrast, Apple's main competitor in China, Huawei, achieved a 7% sales growth through price reduction promotions for the Pura 70 and Mate 60 series. Overall, during this year's "Double Eleven" period, China's smartphone sales decreased by 9% year-on-year.
With Chinese mobile phone manufacturers making efforts towards high-end products in recent years, Apple's competitive advantage in the Chinese market has been somewhat shaken. However, during this year's Singles' Day, Apple's iPhone 16 Pro and iPhone 16 Pro Max remained among the best-selling phones.
It is worth mentioning that during this year's "Double Eleven" period, the official flagship store of Apple Store launched significant discounts on the Tmall platform, with the highest discount for the iPhone 16 series reaching 1600 yuan.
Among them, the discounted prices of iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max are 500 yuan lower than the original price. In addition, Apple also offers a trade in subsidy of up to 1100 yuan, which, when combined with discounts, can save consumers up to 1600 yuan when purchasing iPhone 16 series phones.
This is not the first time that Apple's new models have lowered their prices, but the speed and magnitude of price reductions this year have exceeded previous ones.
The importance of the Chinese market to Apple is self-evident. Over the past three years, China has been the biggest driving force behind Apple's high growth. Meanwhile, China is also an important supply chain base for Apple, with over 90% of the world's iPhones manufactured in China.
In October of this year, Xiaomi released the Xiaomi 15 series phones, Honor released the Honor Magic 7 series, OPPO released the OPPO Find X8 series, and vivo released the vivo X200 series phones. These phones are all high-end models, which have a certain impact on Apple's dominance in the high-end market.
Counterpoint stated in an analysis report that Chinese smartphone brands, including Honor, iQOO, OPPO, OnePlus, Vivo, and Xiaomi, have recently launched multiple flagship models, further intensifying competition in the high-end market and with the iPhone 16 series. These new models have shown significant progress in hardware specifications and software functionality, especially in terms of intelligent AI capabilities.
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