华住集团:建立中高端供应链 桔子水晶即将突破200家门店
ygonnine
发表于 2024-4-12 15:26:26
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华住集团华北公司CEO兼中高端酒店事业部CEO曹娟表示:“桔子水晶2.0是华住根据对消费者需求、喜好的研究,以及结合近几年酒旅市场的发展趋势所打造的匠心产品。”据了解,桔子水晶2.0酒店依托华住供应链体系,每间房平均造价控制在16万元左右。
华住集团中高端事业部供应链高级总监陈小伟表示:“华住的供应链体系,大到公区床品、小到牙膏独立包装,都站在全集团近10000家的规模基础上为投资人节省成本。从去年开始我们就已经开始建立中高端供应链,以桔子水晶、漫心这样的中高端酒店,它的供应链未来一定会是建立在标准化上的个性化交付。”
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