宝洁链博会发布“供应链价值共同体”战略
纸包里的氯化钠
发表于 2024-12-6 00:31:53
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宝洁大中华区董事长兼首席执行官许敏表示:“在如今的时代机遇下,构建更加高效、可持续的供应链价值共同体,是宝洁不需要讨论的战略选择,也是行业和市场发展的共同诉求。宝洁将始终怀抱服务中国消费者的初心,和各位合作伙伴在共建供应链价值共同体的道路上奋楫前行,携手促进产业繁荣,为中国消费者、行业和市场共同创造更大的价值。”
据了解,以消费者洞察为核心和原点,宝洁形成了市场研究、产品研发、供应链转化的内外部生态,探索如何进行将消费洞察转化为现实生产力的供应链技术创新。在全球范畴内,宝洁与超六万家零售商、分销商及原材料和服务提供商构建起紧密的合作网络。在中国市场,宝洁深度融入本土生态体系,联合供应链上下游伙伴,构建起以优化消费终端为导向的价值创造新体系。
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