On December 17, Wal Mart China and Meituan announced that they had reached a strategic cooperation. The two sides will give full play to their respective advantages, and deepen cooperation in real-time distribution, commodity richness, commodity operation, digital customer capability and digital marketing, so as to jointly create a new potential of customer-centric omni channel retail and provide customers with a more convenient shopping experience. At present, Wal Mart stores across the country have been fully online and connected to Meituan for distribution.
It is reported that accelerating the omni channel transformation is one of the important strategic measures of Wal Mart store reform. At present, Wal Mart's e-commerce business in China accounts for nearly half of the total. The public and private sectors are developing in parallel and developing at a high speed in a healthy and sustainable way. Wal Mart China and Meituan said that this cooperation can help more customers enjoy a multi scene and diversified shopping experience.
From the perspective of the industry, the strategic cooperation between Wal Mart China and Meituan is not only the cooperation with Meituan flash purchase, but also the comprehensive cooperation with Meituan ecosystem, which includes the exploration of warehouse mode, the upgrading of contract delivery services, the empowerment of morning glory, and the polishing and breakthrough of the integration of online and offline scenes, to further play the positive role of instant retail ecology for consumers and Wal Mart.