On December 7th, Fan Lu, CEO of Alibaba Entertainment Group, made a rare post on the internal network, responding to and expressing his views on the recent internal speeches circulating online. For the first time, he sincerely apologized, reflected, and deeply self alerted internally.
It is reported that this internal response was based on an internal speech by Fan Luyuan at Lingxi Interactive Entertainment yesterday. Fan Luyuan talked about the views of Lingxi Interactive Entertainment, saying that "from the beginning, there was no blood flowing from Alibaba", "I only felt a little bit of Alibaba's flavor in the past seven or eight months", "The game" Three Kingdoms: Strategic Edition "that brought Lingxi the greatest cash flow today was supported by Alibaba Entertainment, and Lingxi should learn to be grateful", "Tencent and NetEase's advantages have disappeared in the past five years, and Lingxi Interactive Entertainment has achieved second place in eight years", and so on.
Fan Luyuan apologized in an internal letter, saying, "I love to joke around and sometimes I can't handle the scale well. I was once given a nickname called 'Cannon' and understood it as daring to speak up and be transparent and direct. For this reason, I will impose a penalty of three months' salary and contribute it specifically to the team building fund of Lingxi Interactive Entertainment students.
It is understood that Fan Luyuan will represent Alibaba Group in charge of Lingxi Interactive Entertainment from January 2024. The appointment of this person in charge is related to their early performance experience at Alibaba. In 2017, Fan Luyuan replaced Yu Yongfu as the CEO of Alibaba Pictures Group. At the same time, a leadership group for the entertainment and gaming business was established to organize, plan, and promote the development strategy of the entertainment and gaming business. Fan Luyuan served as the leader of the leadership group for the entertainment and gaming business. According to media reports, games such as "Romance of the Three Kingdoms: Strategic Edition" and "Romance of the Three Kingdoms: Fantasy Continent" were initiated and launched during Fan Luyuan's tenure. Fan Luyuan later became the President of Alibaba's Entertainment Group and concurrently served as the President of Youku; In November 2018, officially took the helm of Alibaba Entertainment Group; In March 2023, appointed as the CEO of Da Culture and Entertainment Group.
As one of the first partners of Ali, Fan Luyuan joined Alipay in 2007 and served successively as the president of Ant Financial Group's Alipay business group and the president of the wealth business group. He led the team to initiate fast payment in 2010 and launched the Internet financial product Yu'e Bao in 2013. The reporter from Nandu learned that one of the important tasks of going to Ali Film was to use his experience in building infrastructure tools on Alipay to help Ali Film build new film infrastructure.
Lingxi Interactive Entertainment was transformed from Guangzhou Jianyue Company acquired by Alibaba in 2017. As a game development, operation, and authorized publishing platform under Alibaba, Lingxi Interactive Entertainment has developed multiple mobile games such as "Romance of the Three Kingdoms: Strategic Edition" and "Romance of the Three Kingdoms: Fantasy Continent". Among them, according to the global mobile game revenue list in 2023 released by mobile application market research institute Appmagic, the revenue of Three Kingdoms Strategic Edition in 2023 was 379.6 million dollars, ranking 15th in the world. The domestic mobile games ahead of Three Kingdoms Strategic Edition included Glory of the King (1.48 billion dollars), Genshin Impact (944 million dollars), and Collapse: Skyline Railway (660 million dollars). Recently, Lingxi also launched a new game called "Ruyuan".
The following is the full text of the internal network message:
Lao Fan apologizes to everyone for the inconvenience caused over the weekend.
Yesterday, during the five-year speech of Lingxi Interactive Entertainment, as it was an internal exchange, I wanted to be more casual with everyone and liven up the atmosphere. As I spoke, I opened it myself and confiscated the scale. Many metaphors used are indeed inappropriate. I apologize to the students of Lingxi Interactive Entertainment, I'm sorry.
I have a straightforward and easy-going personality, and I also like to joke around. Sometimes I can't handle the scale well, which has led to criticism over the years. Someone used to give me a nickname called 'Cannon', which I understood as daring to speak and act transparently and directly. But today, I realize the true meaning of this nickname. Having a clear viewpoint and not going around in circles is certainly encouraged, but ignoring others' feelings, lacking empathy, and speaking indiscriminately will explode the pot.
Looking back now, everyone cursed correctly. I only focused on being quick witted and didn't consider everyone's feelings, which could accidentally hurt everyone's emotions. Apologize again to everyone! I will impose a penalty of three months' salary and contribute it specifically to the team building fund of Lingxi Interactive Entertainment. In the future, please also supervise me and help me. Old Fan must change.
Actually, what I really wanted to share yesterday was the spirit of Alibaba - hard work, innovation, perseverance, and gratitude! It seems that it may have had the opposite effect now. But I still firmly adhere to this spirit and cannot lose it. I also sincerely believe that Lingxi Interactive Entertainment can become a leading company in the industry. I hope to constantly innovate and break through the old with everyone, and never return until Loulan is broken!