On November 8th, the first innovation center in the Asia Pacific region of Amazon's global store was officially opened in Qianhai, Shenzhen. It is reported that with the joint support of the Shenzhen Municipal Government and the Qianhai Management Bureau, the innovation center will integrate various resources such as cross-border e-commerce sellers, industry organizations, and service providers from various regions to create a cross-border e-commerce innovation exchange and incubation base that radiates the Asia Pacific region. The center will also leverage Amazon's global and third-party resources to accelerate the transformation of innovative achievements, enhance the core competitiveness of sellers, and promote the high-quality development of cross-border e-commerce exports.