星巴克中国2024财年第二季度新增118家门店
琴您置受
发表于 2024-5-1 14:20:03
1154
0
0
根据财报,星巴克2024财年第二季度在中国市场净新增门店118家,同比增长14%,门店总数达7093家。新进入20个城市,覆盖近900个县级城市。下沉市场的90天活跃会员规模增长迅猛,创历史新高,会员增速超过高线城市。数字化业务(“专星送”和“啡快”)方面占比达52%,延续历史最高。其中,“啡快”业务占比达26%,创历史新高,“专星送”同店销售额实现增长。
星巴克全球首席执行官纳思瀚(Laxman Narasimhan)表示,这一季度,星巴克的中国业务有许多亮点。中国团队实现利润率环比增长,门店单店业务表现健康、盈利状况良好,包括新店在内的所有门店继续保持双位数经营利润率。“我们将继续落实中国战略的三个关键要素,提供更多本地相关的咖啡创新产品;加码重大技术投资,提高全渠道能力,数字化赋能门店;鉴于下沉市场强劲的新门店经济效益,进一步在下沉市场,尤其是新的县级城市拓展新店。”
CandyLake.com is an information publishing platform and only provides information storage space services.
Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.
Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.