Shein将任命新高管,负责在中国以外地区扩大供应链
飘渺九月
发表于 2023-10-8 00:33:30
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软银集团(SoftBank Group)的前高管Marcelo Claure将担任希音的副董事长,常驻纽约,其职责包括将生产扩展到中国以外的地区,以便更贴近希音的消费者。
“我们并不是要取代中国。”Claure说:“我们想要做的是寻找一些国家,在那里可以让我们通过更加本土化来获得竞争优势。”
Claure于今年1月加入希音,负责督导该公司在拉丁美洲的运营和战略,并带领希音扩大与该地区供应商和合作伙伴的联系。在加入希音之前,Claure个人对希音这个电商平台投资了约1亿美元。
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