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# 1 trending search! Apple admitted it!

王俊杰2017
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On October 2, "Apple admitted that the operating temperature of the iPhone 15 series was too high" was the first hot search on Weibo.
Source: Weibo

Apple said on September 30 that it had found a number of issues that could cause the iPhone15 series phones to run too hot, including a bug in its iOS17 operating system. Apple says it will fix the issues in an upcoming software update.
Apple: Some issues that could cause overheating have been identified
A few days ago, some netizens said that the iPhone 15 Pro series overheated and burned into "dragon fruit". Some netizens believe that Apple has shrunk in the heat dissipation design. Some netizens said that normal charging is hot.
Previously, Tianfeng International analyst Guo Ming𫠓¹ published a paper that the overheating problem of the iPhone 15 Pro series has nothing to do with TSMC's 3nm process, and is mainly likely to make the weight lighter, so the design of the cooling system has made a compromise, such as the small heat dissipation area and the use of titanium alloy to affect the heat dissipation efficiency
Guo Ming d «“¹ Apple is expected to fix the issue with an update to the system, but unless the processor performance is reduced, the improvement may not be If Apple does not properly address this issue, it may be detrimental to the shipment of the iPhone 15 Pro series product cycle.
According to CCTV financial news on the evening of October 1, media reports said that Apple Inc. said on September 30 that it had found some problems that may lead to the running temperature of the iPhone 15 series mobile phones, including vulnerabilities in the iOS17 operating system. Apple says it will fix the issues in an upcoming software update. Apple also said that the heat issue is not a security risk and will not affect the long-term performance of the phone.
In addition, Apple said the iPhone15 can also overheat when running some third-party apps, and the company is working with the developers of those apps to fix it.
Some netizens blamed the overheating of the iPhone 15 Pro on Apple's titanium alloy frame. According to media reports, Apple responded that the issue has nothing to do with the titanium frame design and that the design of the iPhone 15 Pro does not cause overheating.
Agency predicts iPhone 15 sales decline
Apple announced the new iPhone 15 series on September 13 and will go on sale on September 22. iPhone is Apple's main product, in the fiscal year 2022, Apple's revenue was 394.328 billion US dollars, of which iPhone sales revenue was 205.489 billion US dollars, accounting for 52% of the revenue.
In the second quarter, Apple's iPhone business revenue was 39.669 billion US dollars, down 2.45% from the same period last year. According to market researcher Canalys, the global smartphone market shipped 258 million units in the second quarter, down 10 percent from a year earlier, but the pace of decline has slowed. Apple maintained second place with 43 million units shipped, but shipments fell 13 percent year over year.
Market Research institute CINNO Research predicts that Apple's smartphone sales in China will reach 45.5 million units in 2023, a slight decline of 2% year-on-year, of which Apple's latest generation of iPhone 15 series models is expected to sell about 10 million units in 2023. Compared with the previous generation of iPhone 14 series sales in the same period fell 22%, about 2.9 million fewer units.
Jibang Consulting estimates that the output of the iPhone15 Pro series is expected to rise to more than 60%. iPhone production is expected to total 220 million to 225 million units for the full year, down about 5% from the same period last year.
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