On March 11th, Ideal MEGA officially began delivery. On the same day, Li Xiang, the founder and CEO of Ideal Automobile, posted a lengthy article on his personal social media platform, stating, "After careful consideration, we have decided to launch a counterattack, using light to counter darkness." He also stated that "we are already using legal means to deal with those organized illegal and criminal activities.".
On March 1st, Ideal Automobile officially released the Ideal MEGA, with only one new model available at a price of 559800 yuan. As the first pure electric vehicle and first MPV model under the Ideal Automobile brand, Li Xiang, the CEO of Ideal Automobile, stated at the press conference that MEGA will be the next explosive product of Ideal Automobile and is confident to become the best-selling product with sales exceeding 500000 yuan.
In his Weibo post on February 26th, Li Xiang described Ben as the most important talent choice of the past five years. The young Najia has turned the entire design team into a truly international team, with a pool of talents and actively allowed Ben to dominate the entire design language. From now on, Li Xiang remains confident in MEGA as always.
However, the confidence of Ideal MEGA soon suffered a blow. Online spoofing, various malicious videos, and fake photos have become a hot topic, making MEGA completely unrecognizable. I believe almost all netizens have seen it, so it cannot be described here. At the same time, MEGA's order volume is far from what was previously expected. According to media reports, its large orders have not exceeded 10000, and the number of small to large orders is limited.
It is inevitable that this will trigger a counterattack from the famous CEO Li Xiang, who is known as a fighter. Li Xiang expressed his anger, saying that "in the dark, we still choose the light", and that "organized illegal activities are already being dealt with through legal means.".
In the face of slander, the law should protect the reputation rights of enterprises, and no one can infringe on them at will. This is very clear. In response, a group of opponents also spoke out. Xiaopeng Motors CEO He Xiaopeng said: Last year, we also experienced a huge lesson at the end of the year. For the first time, we understood what a business is like a battlefield, and for the first time, we learned the meaning of "national defense capability". Yu Chengdong, CEO of Huawei Terminal BG and Chairman of Intelligent Automotive Solutions BU, also said: always choosing brightness is the right value. Li Yunfei, General Manager of Brand and Public Relations Department of BYD Group, said on Weibo: "We have all encountered black appearance, black configuration, black technology, black brand... and we also empathize with them!"! We should all use light to fight back against darkness, rather than blowing out other people's lights, in support of legal means to counterattack!
However, upon examining the above comments, people are more likely to see the dissatisfaction of these car company leaders with their own living conditions, which is anger towards the malicious containment of the navy. But it seems that no one directly praises MEGA for being good or ideal. The reason for this lies in Li Xiang's character design, which has always been known for its boldness, believing that it is better to die without attention, and that only with controversy can one win. Since we say we need to choose brightness, is it because it's not bright enough, or because we have too many choices and have used all means? Accustomed to a highly entertaining car company style, other car companies are probably unwilling to be brought in.
Li Xiang once said on Weibo: Ideal Automobile is the enterprise with the lowest marketing and communication cost rate among all Chinese car brands, and Tesla should be the only one in the world that is lower than us. This means that what he needs to adopt is naturally a similar approach to Musk, which relies on the leader's character to drive traffic and sales.
Since it only relies on Li Xiang's mouth, he will naturally welcome millions of mouths at any time.
The market is the battlefield, and the price war in the Chinese car market has not stopped. This is a reshuffle war that cannot be sustained, and there is basically no chance for a turnaround. Consumers who harvest low prices will no longer pay attention to similar products with higher prices. But even more brutal than price wars is public opinion warfare.
Because this is a business war where it is difficult to see the enemy and friends clearly. The organized crime mentioned by Li Xiang may not necessarily be uncovered. Because in evaluating MEGA design issues, there are not only competitors, but also competitors, as well as self media, netizens who do not buy cars, people who do not understand cars, and even some ideal car owners. This number is not one or two, but may be ten or twenty million. Even if it can handle a few parody creators, the right to spread and share lies in the hands of the general public. Li Xiang can only wait for time to wash away his memory, in order to heal the bite wound.
Almost every car company has gone through a history of being heavily blacklisted, with only the blackest and not the darkest. Ideal is not the first or the last. Whether it's Xiaopeng or BYD, BMW or Audi, they have all experienced countless naval storms and distorted insults. However, there is actually no limit to the evaluation of a product. The navy can induce quantity, but the non navy population is obviously larger. The reason why the new definition of public opinion triggered by speech can continue is not only due to the water army being a demon and KOLs being rhythmic, but also closely related to the fatal aspects of the product itself. Just as some buildings are called big autumn pants or big shorts, these hats will accompany them for life. This itself is a benchmark work that inevitably comes at a cost in society. Even if it is possible to prevent people from spreading, it is impossible for God to eliminate everyone's inner judgment.
Therefore, there are also voices online pointing out that to this day, Ideal has not yet realized the problem with this car, and still believes that all errors are the fault of others, all black is unreasonable, and even organized.
Ideal is a company that ultimately cannot compete with the market. Selling cars is more important than arguing. To survive, one can only constantly change oneself, rather than thinking about changing others, let alone most people.
Quoting a Weibo post by Li Xiang on December 13, 2023: Three core risks of Ideal Automobile: 1. No longer prioritize user value; 2. No longer using co creation consensus as the foundation for organizational collaboration; 3. We cannot seek truth from facts, and we cannot simply correct our mistakes. Any one of these three will cause the Ideal Car to die quickly.