京东京造11.11总战报:直播间总成交单量同比增长6.5倍
露水珠珠
发表于 2023-11-13 19:14:56
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在采销直播的带动下,京东京造11.11期间直播间总观看人次同比增长3.8倍,总成交单量同比增长6.5倍,总成交用户数同比增长4倍。
同时,京东京造在11.11期间联合京东消费及产业发展研究院正式发布《11.11年轻人消费趋势观察》,结合居家、户外、办公、美食等多品类销量数据,洞察年轻人的消费新主张。《观察》显示,在追求产品实用价值的同时,年轻人同样倾向于为情绪价值买单,精致省、松弛感等成为当代年轻人追求的消费新风尚,以此实现心情放松、健康悦己,彰显个性等目标。其中,露营、徒步等户外休闲方式正被越来越多年轻人追捧,在11.11期间,户外运动也成为表现亮眼的品类之一。
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Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.