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According to CNBC, at the recent 2025 strategy meeting, Google CEO Sundar Pichai and other Google leaders vigorously promoted the company's 2025 strategy, particularly mobilizing for the development prospects of artificial intelligence.
Pichai told employees that the risks are high in 2025 as the company faces more intense competition and regulatory barriers, and has to deal with the rapid development of artificial intelligence.
Google CEO Pichai: AI will lead development by 2025, Gemini application becomes core strategy
On December 18, 2024, Google held its 2025 strategic meeting at its headquarters in Mountain View, California. According to internal audio obtained by CNBC, CEO Pichai emphasized at the meeting that 2025 will be the most critical year in Google's history, facing fierce competition in artificial intelligence (AI) and global regulatory pressure. Pichai pointed out that the company will accelerate its pace and actively respond to emerging competitors in the AI field, while strengthening internal innovation and efficiency to ensure Google's leading position in technology and market.
Pichai said, "We need to deeply recognize the urgency of the current situation. As a company, we need to accelerate action. The risks are high, and this is a disruptive moment." He emphasized that AI will be the core driving force for Google's future development, especially its Gemini application, which Google expects to become the company's next application to reach 500 million users.
Despite facing fierce competition and regulatory pressure, Pichai made it clear at the meeting that Google will invest more resources in the AI field, especially in promoting the Gemini application, by 2025. Gemini is a new type of artificial intelligence tool developed by Google, aimed at providing users with a more intelligent search and service experience. Pichai pointed out that 2025 will be a crucial year for Google's AI development, and Gemini applications will become an important means for the company to expand its user base and market share.
At the strategic meeting, Pichai also presented a chart of Gemini 1.5, claiming that the version has already surpassed competitors such as OpenAI's GPT. He stated that by 2025, Google will promote Gemini globally, striving to make this application the next product to reach 500 million users. Pichai pointed out, "Gemini's user growth momentum is strong, especially in the past few months, and we have reason to believe that it will become our heavyweight product in 2025
Like Pichai, Demis Hasabis, co-founder of Google DeepMind, is also optimistic about the prospects of Gemini. Hassabis revealed during the meeting that the Google team will accelerate the development of the Gemini application and plans to make significant upgrades to the product within the next year. He added, "Gemini's products will undergo tremendous changes, and we will witness more innovation in the next year
Intense competition and regulatory pressure

Google has always been the dominant player in the global Internet search market, but in recent years, the rapid development of generative AI and the rise of emerging competitors have brought unprecedented challenges to Google. Since its release, OpenAI's ChatGPT has quickly taken over the market share in the AI field, with a valuation exceeding $150 billion in a short period of time. At the same time, emerging companies such as Perplexity are actively launching AI search services to seize Google's market share.
In the context of intense competition, Pichai has made it clear that 2025 will be the year when the company faces the "strongest competition". Pichai pointed out that although Google still achieved revenue growth in areas such as search advertising and cloud computing, the pressure from AI competitors continues to increase. We must accelerate investment in the AI field in order to continue maintaining our market leading position, "Pichai said.
According to the third quarter data of Alphabet, the parent company of Google, as of September 30, 2024, Alphabet's overall performance was strong in the third quarter of 2024, especially in terms of investment returns in cloud computing and AI fields. Google's cloud business revenue increased by 35% year-on-year, far exceeding analysts' expectations of 28.3%, and broke through a new quarterly revenue of $10 billion, reaching $11.4 billion, demonstrating the strong growth potential driven by artificial intelligence. Pichai stated during the financial report release that the company is bringing returns to consumers and partners through AI tools, and emphasized that cloud based AI solutions help attract new customers and drive business growth.
Google's cloud business exceeded $10 billion in the third quarter. Source: Google's Third Quarter Financial Report

At the same time, Google is also facing an increasingly severe global regulatory environment. In the United States, Google's search market monopoly has sparked multiple lawsuits. In August 2024, a federal judge ruled that Google had engaged in illegal monopolistic behavior in the search market and demanded that it make corresponding adjustments. In addition, the U.S. Department of Justice asked Google to divest its Chrome browser business in November, because its market dominance in the Internet browser field was suspected of violating antitrust laws.
Pichai acknowledged at the meeting, "We are facing a global scrutiny that is closely tied to our scale and success." He said that Google needs to remain calm and focused at this moment, "due to the broader trend of technology impacting society on a large scale. We must avoid being distracted and give our all
Global strategic layout and exposure of innovative products

In addition to expanding AI applications, Google has also announced several innovative projects. During the meeting, Google executives showcased emerging products including ProjectAstra, Jules, and NotebookLM, showcasing Google's diversified layout in the AI field.
ProjectAstra is an experimental general assistant designed to provide users with comprehensive intelligent services. Hassabis revealed that ProjectAstra will be updated in the first half of 2025, and Google hopes to further expand the application scenarios of intelligent assistants through this project. Jules is an AI coding assistant designed for software developers. Josh Woodward, the head of Google Labs, showcased the latest features of this assistant and stated that it represents the future direction of software development.
In addition, Google also showcased new features of its AI note taking app NotebookLM, including podcast tools and voice recognition capabilities. Through this tool, users can convert podcast content into text and analyze it, further enhancing the practicality of AI in daily life.
At the end of the meeting, Google executives emphasized that 2025 will be a challenging year, as Google not only needs to accelerate its layout in the AI field, but also must cope with a more complex global regulatory environment. Pichai said that Google will continue to focus on efficiency and innovation, especially in strategic layout and technology research and development on a global scale.
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