Xinhua Finance and Economics, Beijing, December 26 (Reporter Shen Yinfei) It was learned from Ctrip Group that since the beginning of this year, Ctrip's scenic spot entertainment performance has grown rapidly: domestic performance has increased by 143.3% compared to 2019, and outbound tourism performance has increased by 128.7%; The number of inbound tourism orders has increased by more than 7 times.
2024 is a year full of opportunities and challenges, as the entire industry is undergoing restructuring and user needs have changed, "said Li Zhe, Vice President of Ctrip Group and General Manager of the domestic business of scenic spots and entertainment. The trend of individual customers in the scenic spot market is becoming increasingly evident, and users' demand for scenic spots is becoming deeper and more detailed.
According to Ctrip data, from the sales structure of scenic spot tickets, it can be seen that the proportion of package products has increased by 7 percentage points year-on-year this year. A simple large ticket has already met the needs of users, and tourists are looking forward to more diverse gameplay. Whether it's emphasizing the functions and services of tickets with manual explanations, tickets with direct trains, or the recently popular experience of tickets with low altitude tourism, they all have outstanding sales performance. Other combination products of tickets and entertainment, such as diving, travel photography, and tourism performances, have also received positive feedback from the market in the past year.
In addition, from the perspective of outbound tourism, the improvement of transportation capacity and visa convenience have led to the increasing popularity of flexible travel methods. The threshold for outbound tourism continues to decrease, and the advance booking period for tickets and entertainment products of overseas scenic spots has fallen from 4.7 days in 2023 to 4.5 days; With the increase in flexibility, the demand for immediate confirmation and flexible refund and modification of scenic spot entertainment products continues to strengthen. This year, the number of orders confirmed immediately has increased by 18% compared to before the epidemic, while the number of orders with flexible refund and modification policies has increased by 5.2% compared to before the epidemic.
Faced with constantly changing demands, how can tourism platforms work together with scenic spots to respond to changes in a timely manner and achieve sustainable and healthy development? Ctrip's scenic spot entertainment has launched a comprehensive supplier empowerment system, covering strong customer service capabilities, comprehensive support for scenic spot construction, a smart park entry system covering global users, and a wide global distribution system. Based on Ctrip's global travel data insights, it can help scenic spots better discover market changes and user demand changes. By capturing travel hotspots for mining and exposure, it can help scenic spots stand out on the platform. Ctrip and Shapotou Scenic Area jointly launched the 2024 Shapotou Music Festival, with an overall increase of 37.69% in visitors and a year-on-year increase of 64.22% in tourism consumption during the event period.
At the same time, leveraging its international advantages, Ctrip's scenic spots and entertainment services are helping Chinese scenic spots go global. We provide one-stop support for international tourists to purchase tickets, make payments, and enter the park, striving to achieve the same ease and convenience as domestic tourists using the Ctrip platform to purchase tickets and enter the park. As of now, over 10000 domestic scenic spots have been launched on Ctrip's overseas platform.