迎合健康消费 盒马联合北京同仁堂推出“药食同源”产品
Aim_yuan
发表于 2024-12-19 20:57:31
197
0
0
盒马即食部总经理宁强表示,药食同源正在成为消费市场的新趋势,越来越多的消费者开始把养生融入到自己的日常生活中。同时,市面上很多“药食同源”的商品以汤料、调料的形态出现,消费者购买后也多用作煲汤,制作耗时较长。“盒马研发商品的逻辑,就是要在保证配料表干净的基础上,把适合做成日常饮食的食补配方做得更好吃,更便捷。”宁强说。
今年以来,盒马在健康领域不断推出新品,包括500大卡暖沙拉系列、低GI米面食品、“养生水”等。数据显示,11月,盒马“养生水”系列销售环比涨幅超100%。同时,盒马也一直在给配料表做“减法”,如减糖、减油、减脂等。一款预制鲜米饭上市以来,销售同比增长119%,复购率达到30%。另一款仅用大米和水制作的鲜米粉,销量月环比增长达到30%。
CandyLake.com is an information publishing platform and only provides information storage space services.
Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.
Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.
You may like