As the end of the year approaches, the festive atmosphere becomes increasingly intense. On December 11th, Starbucks Zhenxuan located in Beijing; reg; The flagship store of Beijing Fang transforms into a vibrant music scene. Starbucks holiday ambassador Liu Xianhua attended and kicked off a music themed year-end party with members of the Star Enjoy Club.
It is reported that Starbucks China launched the Starbucks Enjoy Club in 2011, providing more opportunities to understand and experience Starbucks coffee and culture. It has become another carrier besides stores to continuously enhance emotional connections with customers and has been welcomed by a large number of customers.
In June of this year, the Star Enjoy Club membership system underwent a major upgrade, adding a new star redemption mechanism and gameplay, allowing every star of Starbucks members to be redeemed and activated. This upgrade also added the Diamond Star membership level for the first time. The Diamond Star membership gifts and services launched in the first phase include ordering fast channels, birthday exclusive gifts, exclusive coffee tours, etc.
Starbucks told reporters that it will continue to focus on its growth strategies of "high quality," "profitability," and "sustainability" in China, bringing customers a richer "star style lifestyle" experience.