Reverse, please pay attention! Reverse, please pay attention! Foreigners driving the "Three Jumps" sound a Chinese prompt tone. At the beginning of this year, such a short video made Chinese and foreign netizens uneasy. Chinese netizen: Have all the 'Three Bounces' been exported overseas? Foreign netizen: Dear, please find the link. The "Sanpaozi" is a common low-speed electric tricycle in China.
On December 7th, the hashtag # Little Boy in the United States earns 1 million yuan in 3 months selling 'Three Bounces' went viral.
According to Poster News on December 6th, a young man born in the 2000s will go to the United States in 2023 to start a business and sell his self-designed "Three Bounces", earning 1 million yuan in three months. The next step is to strive to earn 10 million yuan per year.
Why is the "Three Bounces" popular overseas and what are the future prospects? I have learned about this daily economic news.
Selling their own designed 'Three Bounces' in the United States
I earned 1 million yuan in three months
According to Poster News, on December 6th, Mr. Wu, a young man born in the 2000s, told reporters about his entrepreneurial journey.
Mr. Wu is from Guizhou and will go to the United States to start a business in February 2023. Starting from March this year, Mr. Wu partnered with another friend to sell domestically produced standard electric vehicles. Initially, they were transported from China to sell some domestic V products, and sold about 200 units in two months. At that time, the selling price was around $3500 (about RMB 25000). Later, I started designing my own brand and made a fully English North American version of the 'Three Bounces'. The reversing reminder was also all in English, and all the batteries and materials were upgraded to look sturdy and solid. The customer drove it very steadily, so it sold well
Mr. Wu told reporters that he and his friends have opened their own store in California, USA, selling products such as two wheeled electric vehicles, golf carts, four wheeled flatbikes, go karts, etc. Among them, the "Three Bounces" have the highest sales volume. Starting from August, we started selling our self-designed products and earned 1 million yuan in less than three months, "Mr. Wu said. Some of his customer base would buy two wheeled electric vehicles to deliver takeout; Some American farmers buy "Three Bounces" mainly to transport goods, feed, etc. to the farm. Previously, they used large pickup trucks to pull goods to the farm, but it was very inconvenient; Some Mexicans also use "three bounces" as food trucks to set up stalls.
The explosive "Three Bounces" allowed Mr. Wu to earn his first 1 million yuan in life. Next, he plans to work with his team members to sell the product to various regions in the United States, so that more people can access his product, and "strive to exceed 10 million yuan in the next year
Sales surge
Fun videos ignite demand
According to a previous report by Jiupai News, in November, the "Three Bounces" became popular at the Milan Two Wheel Motor Show in Italy, attracting widespread attention in China. In the "Three Jumps" exhibition area, many foreigners sit in the car to experience, take photos with the car, and smile.
Jiangsu Guowei Motorcycle Co., Ltd. is one of the manufacturers participating in the Milan Two Wheel Motor Show in Italy. Qin Xiaoming, Deputy General Manager of the Electric Third Division of the company, introduced that recently, the orders for electric tricycles have increased by 20% to 30%, but there is no specific relationship with the show. It is said that after the popularity of tricycles in the United States, there were also many customers who came to buy them.
According to Upstream News, not only at the Milan Auto Show, but also at the 135th Canton Fair held earlier, "Three Bounces" and "Old Man Music" were equally popular.
According to a previous report by Guangzhou Daily, in addition to traditional electric vehicles, low-speed electric vehicles ("Old Man Le"), electric tricycles ("Three Bounces"), and electric box trucks are also popular at the New Energy Vehicles and Smart Mobility Exhibition Hall. In front of the booth, the merchants excitedly experienced these new energy vehicles and took photos to record them. We have brought over a thousand sample brochures to the merchants in total, and almost all of them have been sent out now, "said one exhibitor.
British purchaser Robert said, "Due to policy influences on the use of fuel vehicles, now is the time for the development of new energy vehicles." He stated that the streets in European cities are relatively narrow, and there is a high demand for small vehicles such as low-speed electric vehicles. Based on customer needs, he specifically came to the Canton Fair to search for new energy vehicles.
And the popularity of low-speed electric vehicles overseas is also related to a video work by a Chinese blogger in the United States before. In the video, in order to welcome the arrival of Christmas, the blogger asked a domestic friend to buy an electric tricycle as a gift, crossed the sea to give it to her American father-in-law, and then a series of funny things happened around the "Three Bounces". This electric tricycle, which has become popular online, comes from an electric tricycle manufacturer in Wuxi. According to the manufacturer, in January 2024, the number of orders exported to the United States has doubled compared to the same period last year.
After the above video attracted attention, CCTV also conducted an investigation.
According to the general manager of a motorcycle limited company in Wuxi, the number of orders placed by local American consumers from various e-commerce platforms has continued to soar since New Year's Day this year. "We clearly feel that there are more orders from the United States than ever before, all of which are processed through e-commerce platforms and personalized orders
The person in charge of the enterprise introduced that in addition to the recently popular American tricycle customization market, 20% to 40% of the total two - and three wheeled electric vehicles they produce each year will go abroad, covering 70 countries and regions.
According to data from Zhiyan Consulting, the global production of electric tricycles in 2022 is approximately 24.453 million units, with sales of 22.872 million units. It is expected that in the future, as the global demand for energy-efficient and green vehicles continues to grow, the global consumption of electric tricycles will continue to increase.
Why is it on fire?
Cheap and practical, able to hit the road
According to the 2035 fuel vehicle ban issued by the European Union, EU countries can only sell pure electric new energy vehicles and new cars with added e-fuels after 2035. In addition to traditional electric vehicles, the characteristics of easy operation, economic practicality, and green environmental protection have also made low-speed electric vehicles popular and become the "favorite" of foreign buyers.
A street interview initiated by overseas Chinese shows that people are very interested in this mode of transportation. "It's not that electric cars can't be afford, but the Sanpaozi is more cost-effective
Firstly, as a multi-purpose vehicle, the "Three Bounces" can carry both passengers and cargo. Not only is its "body" sturdy, but its "body" is also compact, requiring only a twist of the handle and a power switch. Whether on narrow streets in European cities or on large farms in the United States, it can handle everything with ease. Moreover, many European and American households come with their own power generation equipment, which is much cheaper to use than cars.
Secondly, compared with the pickup truck, which Americans are most familiar with, the price of "Santiaozi" is quite cheap. According to the video blogger mentioned above, the price of the "Three Bounces" is only $600 (4320 yuan), while a regular pickup truck costs about more than 100000 yuan. Including export shipping and customs clearance fees, the overall price of the electric tricycle is less than 10000 yuan, with a price difference of more than ten times.
Once again, Europe and America have clear standards and regulations for low-speed electric vehicles. Among them, four wheeled electric vehicles with a speed of less than 25 kilometers per hour are included in the management of non motorized vehicles in Europe. At the same time, electric three wheeled and four wheeled vehicles that meet EEC standards in Europe can be legally sold and driven on the road.
In addition, the channel advantage is obvious. Many companies have changed their traditional export sales model from relying on distributors to selling directly through cross-border e-commerce, which not only simplifies procedures but also significantly reduces channel costs.
What is the outlook?
Wide market with hidden risks
According to data released by market research firm Baijian Strategy, the global electric tricycle market is showing a steady expansion trend. In 2023, the global electric tricycle market sales reached 61.86 billion yuan, and it is expected to reach 149.89 billion yuan by 2030. The Asia Pacific region is the world's largest market, accounting for 90.06% of the market share, followed by the European market, which accounts for only 5.14%. With the continuous improvement of global environmental awareness, low-speed electric vehicles may have greater imagination space in the international market.
In addition, data shows that the overseas market for four-wheel low-speed electric vehicles is vast. In 2022 and 2023, for two consecutive years, the global market size of four-wheel vehicles will remain at 70-80 billion yuan; From 2023 to 2029, the global market will maintain a compound annual growth rate of 8.4%, and by around 2029, it will reach a market size of nearly 130 billion yuan, which is approximately 25 times the domestic market size in 2023. Afterwards, the world will continue to maintain an annualized growth rate of 5% -9%. At present, a global market pattern has been formed led by three major regional markets: North America, Asia Pacific, and Europe, with the European market showing the strongest growth.
The 'Three Bounces' in the factory building. CCTV screenshot