On November 26th, at the 2nd China National Supply Chain Promotion Expo (hereinafter referred to as the "Chain Expo"), baristas were sharing with foreign guests and industry experts the story of China's good coffee, telling the story behind a cup of coffee. Starbucks has been rooted in China for 25 years, continuously cultivating the industry chain and supply chain, and helping the high-quality development of China's coffee industry.
As an old friend of the Chain Expo, this year's Starbucks booth looks slightly different - in the lingering aroma of Yunnan coffee, the core links connecting the upstream and downstream of the coffee industry chain are vividly displayed. In the third space with the theme of "sharing the value chain with China", Starbucks baristas interpret and present a wonderful journey from green beans to coffee.
The topics of industrial development such as "Yunnan coffee production and quality have achieved a leap", "coffee farmers' lives are getting better and better", "coffee innovation industrial park has achieved fruitful results in the past year", and "sustainable future of coffee" are becoming more familiar to more people. For Starbucks, this is not only a showcase of the results of optimizing and strengthening the industrial chain, but also demonstrates Starbucks' unwavering commitment to "in China, for China" and sharing development value with the Chinese market.
The coffee brought by Starbucks at the Chain Expo originates from the 12 years of hard work and dedication of Yunnan coffee farmers. According to statistics, the qualification rate of Yunnan coffee beans that have passed Starbucks' strict quality testing has increased from 20% in 2012 to 80% now. Nowadays, Yunnan coffee beans have been added to every cup of classic espresso sold in over 7600 Starbucks stores in mainland China, and every Starbucks store in mainland China will also sell Yunnan single origin coffee beans for a long time.
As Liu Wenjuan, Global Executive Vice President and CEO of Starbucks China, shared at last month's Starbucks Yunnan Green Bean Excellent Supplier Conference, "The best way to support Yunnan coffee is to deliver more and more Yunnan coffee to customers and support Yunnan coffee to go global with actions.
In the next stage of the coffee supply chain, as an important engine to promote the high-quality development of China's coffee industry, Starbucks China Coffee Innovation Industrial Park has continuously leveraged its advantages of integration and scale since its launch one year ago, making continuous innovations and achieving fruitful results: bringing fresh and high-quality coffee roasted in China to billions of customers. A team of local coffee roasters in China, inheriting Starbucks' baking skills for over 50 years, has successfully blended Yunnan coffee beans perfectly into classic espresso, achieving the goal of "Yunnan in this cup". In addition, the industrial park has also become a showcase for the passion and innovative spirit of Starbucks' coffee partners, successfully hosting heavyweight competitions such as the "Starbucks China Barista Competition" to help cultivate and develop talent in the coffee industry.
Having developed in China for 25 years, Starbucks has continuously built and strengthened the industry and supply chain of Chinese coffee with coffee. Starbucks' achievements in China are inseparable from the joint efforts of its 60000 partners, tens of thousands of Yunnan coffee farmers, and thousands of strategic suppliers and partners.