The 18th "Banker Financial Innovation Forum" was recently held in Beijing. This forum, with the theme of "Financial Innovation and New Quality Productivity", has attracted numerous financial institutions and technology companies from both domestic and foreign sources to participate and jointly explore the future path of financial technology development. The service sales robot solution applied by Financial One Account has won the "2024 Banker Annual Excellent Case of Financial Technology Product Innovation".
The service robot solution focuses on the pain points of financial institutions in customer service and marketing, innovatively combining two service modes: "standing guard text service robot" and "accompanying breakpoint service robot". Through AI technology, it accurately captures customer behavior trajectories and analyzes intentions, helping banks transform from "passive service" to "active operation". The core of this plan is to develop efficient service and sales strategies by analyzing customer profiles, behavior trajectories, and key node values, and innovatively applying two major strategy models - the "CSP Personalized Service and Sales Strategy Model" and the "VIVO High Priority Discontinuity Judgment Model", in order to achieve effective integration of service and marketing.
In practical applications, service sales robots can accurately capture customer behavior trajectories, mine high-value breakpoints, and intelligently intervene at key points in the customer journey. For example, through modules such as "guess what you want to ask" and "demand questionnaire", text robots recommend suitable financial and loan products during the interaction with customers; At the same time, in response to customer breakpoints in registration, transactions, and other processes, robots actively call out for personalized follow-up services, thereby improving customer conversion rates and satisfaction. According to data from a certain joint-stock bank, after the launch of this plan, the proportion of AI sales exceeded 60%, significantly improving the bank's marketing capabilities and service efficiency.
The practical application of the service sales robot solution not only improves the operational efficiency of banks, but also meets the national requirements for the development of new quality productivity. In recent years, financial technology has been entrusted with the important mission of promoting high-quality economic development. The service and sales robots of Financial OneConnect have enabled financial institutions to transform from "passive service" to "active operation" through technological empowerment. Against the backdrop of the continuous strengthening of financial support for the real economy, the implementation of this plan not only provides strong guarantees for banks to expand the coverage of inclusive finance and improve the level of technology finance services, but also helps them enrich service scenarios and optimize marketing models, effectively enhancing support for science and technology innovation enterprises, advanced manufacturing industries, and inclusive groups.
It is reported that in the future, Financial One Account will continue to deeply cultivate cutting-edge technologies such as AI and big data, optimize service and sales robot solutions, and help financial institutions achieve more accurate and efficient customer service and marketing; At the same time, we will continue to expand the application scenarios of technology finance, inclusive finance and other fields, and contribute to promoting the high-quality development of financial services in China and creating new quality productivity.