The "Double 12" event on Taobao in 2024 will start at 8pm on December 9th. This year's "Double 12" Taobao has launched a new "treasure picking" gameplay: there are top-notch products such as Apple phones and Sony PS5 that offer "floor price" discounts for "treasure picking", plush toys and millet that are widely loved by young people, and lucky consumers who have the opportunity to drive BMWs and become "rental companies" at a price of 12.12 yuan... The platform and merchants jointly subsidize tens of millions of products, turning this year's "Double 12" Taobao into a "treasure trove".
In addition to the "treasure picking" gameplay, Taobao's "Double 12" also offers discounts such as a 40% discount for orders over 300, category and merchant coupons, as well as surprise red envelopes and cashback for orders, bringing consumers multiple surprises.
The person in charge of the "Treasure Picking" activity revealed to reporters a list of some products participating in the activity. In addition to the "big treasures" priced at 12.12 yuan or 1212 yuan per piece, such as Apple phones, Dyson hair dryers, and small gold beans, there are also many popular specialty products among young consumers.
Since the beginning of this year, Taobao has innovated through various interactive gameplay, such as the "free guessing" and "scratch off" activities for the 510 Taobao anniversary celebration, the "Taobao Games" and "back to school season" card collection held simultaneously with the Paris Olympics, the Elvis Presley competition, the European Cup guessing game, etc., attracting a large number of young people to participate in interaction and consumption.
It is worth noting that since the beginning of this year, the proportion of active buyers on Taobao has significantly increased among those born in the 1990s and 2000s. Among them, the transaction volume of 2000s users on Taobao and Tmall increased by 28.28% year-on-year. During this year's "Double 11" on Tmall, the proportion of post-90s and post-00s consumers in the overall transaction volume exceeded 50%.
According to previous reports, Taobao's "Double 12" has exceeded expectations in attracting investment in multiple industries, and it is expected that this year will be the most diverse "Double 12" event with the richest variety of products. The interesting "treasure picking" gameplay is also expected to attract more young people to participate.