宝洁六赴进博之约 携近百款创新产品亮相
海田1
发表于 2024-11-7 17:09:54
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“为中国消费者创造有价值的创新,是宝洁引领品类增长的第一引擎,也是激发消费活力的题中之义。”在宝洁展区开幕式致辞中,宝洁大中华区董事长兼首席执行官许敏女士指出:“今年是宝洁连续第六年奔赴进博之约,作为进博会的‘老朋友’,我们总能在这里感受到中国市场的‘新机遇’。中国市场的新机遇意味着,中国消费者对美,对健康,对高质量生活的更高追求;新机遇意味着,宝洁所处的行业规模将会在不远的将来,从今天的七千亿元突破万亿元,新机遇意味着,我们对中国市场充满长期信心和战略定力。”
本次进博会上,中国首发、进博首展的潘婷PRO-V维他命晶莹露是潘婷首款空气感免洗护精华;碧浪和汰渍均带来中国首发的洗衣免搓粉;OLAY带来专属亚洲肌肤的抗老解决方案——淡纹黑管精华;欧乐-B推出新品iO2柔波双净刷,专为敏感牙和电动牙刷新手设计。
本届进博会,宝洁首次设立“智能仪器展示区”,全面展示从消费者测试、产品设计生产到质量监控全流程中,智能技术如何助力创新质量的提升。
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Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.