2024进博会|聚焦“跑步”主题,耐克多个跑步新品亮相进博会
韭菜最营养
发表于 2024-11-7 14:48:13
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耐克大中华区董事长兼CEO,及ACG品牌全球CEO董炜表示:“耐克是一家跑步起家的公司,跑步一直是耐克核心业务品类。中国跑步市场潜力巨大,基于创新实力和品牌优势,我们正在加大对跑步业务的投资。践行‘在中国,为中国’的承诺,耐克将不断提升本土洞察和创新能力,继续领跑中国跑步行业,更好地服务广大中国跑者。”
同时,本届进博会现场,耐克与上海体育大学签署合作备忘录,双方将携手进行突破性的运动科学研究,重点关注中国运动群体提升运动表现和降低运动伤害风险等方面的需求,从而助力耐克本土创新,基于本土洞察为中国消费者打造更好的产品和体验。
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Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.