According to Securities Times Online, Robinhood Markets' stock fell 14% on October 31st, after its stock price had risen more than 120% this year. The company's third quarter profit and revenue were lower than Wall Street's expectations, and the incentive measures implemented by the company to attract customer assets resulted in a net income decrease of $27 million in the third quarter. The company is trying to attract experienced investors in order to compete for market share from traditional securities firms such as Charles Schwab and Fidelity. Although analysts believe this is a seasonal slowdown in business that experienced a strong first half, the negative market response to performance remains significant.