星巴克中国首部品牌短剧上线
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发表于 2024-9-25 16:36:50
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据介绍,网络热门话题#开在各个时代的星巴克,成为短剧剧本创作的灵感之源。短剧采用备受消费者喜爱的甜宠题材,辅以“今古穿越”“金手指”“种田文”等短剧流量密码的加持,巧妙地将当代咖啡文化与古代背景结合,通过幽默和创意的叙事方式,深化了品牌故事,让广大网友和星粉们磕上“跨时空CP”的同时,也共同见证以古装世界观亮相的星巴克。
短剧讲述了一个关于热爱和缘分的故事:星巴克门店伙伴11穿越回古代,凭着对咖啡的热爱,以2包咖啡豆为“创业基石”,开出星巴客栈,并与伙伴们共创,将在地风味融入饮品的研发,成就了古代商业奇迹;在这个过程中,他还遇见了命中注定的另一半,为救公主最终用咖啡文化影响了历史进程……
星巴克中国相关负责人透露,首部星巴克伙伴短剧共6集,目前已更新5集,播放量累计超过2600w,点赞累计超过64w+。
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Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.