Recently, JD and Xiaomi reached a new strategic cooperation, with JD Group CEO Xu Ran, Xiaomi Group Partner, President, and International Business Department President Lu Weibing attending the ceremony and witnessing the strategic signing. Both parties have set a target of 200 billion yuan in omni channel sales for Xiaomi on JD.com in the next three years. At the same time, they will jointly promote the sales growth of multi category Xiaomi intelligent hardware products, allowing more users to enjoy Xiaomi's full scenario intelligent experience, and helping Xiaomi accelerate the implementation of its "people, cars, and home ecosystem" strategy.
According to the agreement, while continuously deepening cooperation in the fields of retail, logistics, technology, and finance, JD.com and Xiaomi will also further expand cooperation in industries such as industry, development, health, and insurance, achieve deep integration and coordinated development of multiple industries, and explore broader market growth opportunities.
In the retail field, JD.com will work closely with Xiaomi in 3C digital, home appliances, automobiles and other categories, and bring Xiaomi's full range of products to consumers through precise matching of "people, goods, and markets", enabling more Xiaomi products to achieve intelligent hardware connectivity.
At the product level, Xiaomi will actively participate in the JD 3C Digital New Product "One Step Plan" and the Trend Product "AI Renewal Acceleration Plan" to accelerate the speed of product innovation, allowing consumers to enjoy an exclusive experience of first receive new products, rights, and discounts. Meanwhile, based on the C2M (reverse customization) model, both parties will jointly create customized products that meet market trends and consumer needs.
At the marketing level, both parties will increase their resource allocation and collaborate online and offline, achieving dual growth in brand image and sales performance through refined operations and user promotion. At the same time, JD provides core exposure resources and full chain marketing and operation capabilities for Xiaomi's home appliances and home products through the "Lightning New Product" IP.
At the service level, both parties will increase subsidy investment based on JD's special support measures for exchanging old for new, jointly build service products, and ensure that consumers have a worry free and refreshed entire process.
At the channel level, both parties will integrate over 20000 offline stores in JD.com, including JD.com MALL, JD.com Home, and JD.com Home Appliance Store, as well as over 10000 offline stores in Xiaomi Home, to bring consumers a shopping experience of "fast, efficient, and efficient" across all channels and scenarios.
In addition, in terms of enterprise procurement, JD Enterprise Business will also work together with Xiaomi to expand the enterprise level procurement market and improve the operational efficiency of enterprise customers through digital capabilities.
In the logistics field, JD will leverage the advantages of integrated supply chain in warehouse network layout, inventory optimization, etc., deepen cooperation with Xiaomi in international logistics, logistics digitization, etc., improve Xiaomi's logistics efficiency, achieve cost reduction and efficiency increase, and optimize service experience.
At the same time, JD Technology will continue to deepen cooperation between the two sides in technology services, application scenarios, and other aspects based on JD Cloud's technological advantages in digital infrastructure, digital humans, intelligent services, and JD's accumulation in the field of financial technology, continuously improving consumer experience.
In addition, in the production process, JD Industrial's "Taipu" digital supply chain solution will help Xiaomi further reduce costs and increase efficiency in industrial product procurement and manufacturing, and jointly promote the process of new industrialization.
As early as 2015, JD.com and Xiaomi had already started cooperation, and now JD.com has become Xiaomi's largest strategic partner in global sales. In September 2023, Xiaomi's self operated flagship store on JD.com had over 100 million followers, making Xiaomi the first brand on JD.com to have over 100 million followers; In March 2024, the first JD.com self operated Xiaomi Home in China landed at JD.com Mall in Tianjin; In April 2024, the two sides jointly held the first Jingdong Rice noodles Festival, bringing great benefits and interesting activities to consumers. This is also the first time that Xiaomi brand has in-depth cooperation with channels to jointly hold the Rice noodles Festival. 2024 is the year when Xiaomi's "full ecosystem of people, cars, and homes" strategy is fully launched. Xiaomi hopes to achieve intelligent interconnection between people, cars, and home scenes, bringing consumers an immersive intelligent experience. Jingdong's full support and the faithful support of Rice noodles are the biggest confidence for Xiaomi to achieve its strategic goals.