As a barometer of consumer confidence, this year's "Double Eleven" e-commerce promotion is the earliest launched "Double Eleven" and has the longest cycle. The competitive pressure of e-commerce platforms is evident.
From the marketing strategies of platforms such as Tmall, Taobao, JD.com, and Pinduoduo, terms such as cost-effectiveness, lowest price, and bottom price sales, which were originally used to attract traffic, have basically disappeared. Instead, a ser ...
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