On March 19th, according to Tianyancha, the second trial of the unfair competition dispute case between Jay Chou and Jewel Music Co., Ltd. against Guangzhou NetEase Computer Systems Co., Ltd., NetEase (Hangzhou) Network Co., Ltd., and Hangzhou NetEase Thunderfire Technology Co., Ltd. will be held on March 26th.
According to previous reports, relevant sources have confirmed that the defendant NetEase won the first trial of the case, and the court rejected all litigation requests such as Jieweier's claim of 2.05 million yuan. The court found that the model of forwarding lottery is a common way of promotion on Weibo. The Weibo self funded lottery of Jay Chou's digital album and other player welfare activities for NetEase's game "Tianxia 3" do not have a profit-making nature, making it difficult for the public to associate Jay Chou as a spokesperson, and it does not violate business ethics. Therefore, it is determined that the defendant does not constitute unfair competition.