On February 2nd, Red Star Capital Bureau reported that the first sales performance report of the new car making forces in 2024 has been released. Wenjie won the top spot for the first time with a score of 33000 vehicles, and Ideal Automobile (02015. HK/LI. US) ranked second, only 1808 vehicles behind. Xiaopeng Motors (09868. HK/XPEV. US) and Lantu Motors are the only two car companies among the 10 new car making forces that have sales of less than 10000 units.
It is worth mentioning that after experiencing a surge at the end of 2023, car companies generally experienced a month on month decline in sales in January this year. Lantu has fallen by over 20%, Ideal and Zero Run have fallen by over 30% month on month, NIO has fallen by over 40%, and Xiaopeng Motors has fallen by over 50%. GAC Aion also experienced a decline of over 40%.
AITO Wenjie saw a surge in sales in January. After CEO Zhang Yong publicly reviewed and focused on marketing, Nezha Automobile's sales almost doubled.
Specifically, in January, AITO Wenjie delivered 33000 new cars across the entire lineup, a year-on-year increase of 636.8% and a month on month increase of 34.76%. After the rapid increase in production capacity, the Wenjie New M7 achieved a new high in delivery, delivering 31300 vehicles per month, achieving a monthly delivery of over 30000 vehicles for the first time. Since its launch in September 2023, the cumulative number of vehicles has exceeded 140000.
On the evening of February 1st, Yu Chengdong, Huawei's Executive Director, CEO of Terminal Business, and Chairman of Intelligent Automotive Solutions BU, forwarded AITO's delivery information and wrote, "Our estimate of the popularity of intelligent vehicles is not conservative enough, and Yu's big mouth has become Yu's small mouth. The top priority now is to work with our partners to ensure high-quality delivery and deliver more new cars to consumers."
Ideal Automobile delivered 31200 vehicles in January, a year-on-year increase of 105.8% and a month on month decrease of 38.11%. Li Xiang, CEO of Ideal Automobile, stated that 2024 will be an unprecedented product year for Ideal Automobile, with four extended range models and four pure electric vehicle models being launched. In March, the family technology flagship MPV Ideal MEGA will be launched and delivered, and the Ideal L7, Ideal L8, and Ideal L9 will also welcome the 2024 model year. By the end of this year, the ideal retail center target is expected to increase to 800, and the number of after-sales service centers and authorized sheet metal spray centers is expected to exceed 500. Ideal will challenge the annual delivery of 800000 vehicles and achieve the goal of being the top selling luxury car brand in the Chinese market.
NIO delivered a total of 10100 new cars in January, a year-on-year increase of 18.2% and a month on month decrease of 44.18%.
Xiaopeng Motors delivered a total of 8250 new cars in January, a year-on-year increase of 58% and a month on month decrease of 58.99%. The pure electric MPV Xiaopeng X9 has started large-scale delivery, with a cumulative delivery of 2478 units. Xiaopeng Motors is currently accelerating the production capacity of Xiaopeng X9 and accelerating the delivery of orders in hand.
Zero Run Motors delivered 12300 units in January, a year-on-year increase of 977.9% and a month on month decrease of 34.1%. The new car C10 was pre ordered with over 23500 units.
Nezha Motors delivered over 10000 new cars in January, a significant increase of 95.37% compared to the previous month, with overseas sales of 2821 units. In 2023, Nezha Motors saw a year-on-year decline of 16% in sales, ranking last among "Weixiaoli Zero". On January 2nd, Zhang Yong, CEO of Nezha Automobile, reflected on the business situation in 2023 on his personal Weibo account and decided to personally focus on marketing work, adjust existing product lines and upgrade channels, accelerate the progress of overseas markets, and comprehensively improve marketing communication and user communication methods.
Deep Blue Automobile delivered 17000 vehicles in January, a year-on-year increase of 177.69% and a month on month decrease of 7.07%. Deep Blue Motors will reach its sales target of 450000 units this year. The first product of 2024, the Deep Blue G318, is positioned as a "tech new hardcore" and has recently released live photos. It is expected to be officially launched in the second quarter.
Lantu Automobile delivered 7000 new cars in January, a year-on-year increase of 355% and a month on month decrease of 29.71%. On January 22nd, Lantu Automobile signed a strategic cooperation agreement with Huawei on intelligent automotive solutions. On January 29th, Lantu Automobile signed a strategic cooperation agreement with JD.com to integrate advantageous resources and achieve comprehensive expansion of domestic and international business in the automotive industry.
Extreme Krypton delivered 12500 vehicles in January, a year-on-year increase of 302% and a month on month decrease of 6.97%.
Guangqi Aian sold 24900 vehicles in January, a decrease of 45.7% compared to the previous month, with overseas sales breaking through 3000 vehicles for the first time. In January, GAC Aion officially landed in the Hong Kong market; The Ruipai Intelligent Ecological Electric Drive Factory has been completed and put into operation, claiming to achieve "comprehensive self research and self production" in the field of new energy, three electricity.
The China Association of Automobile Manufacturers (CAAM) stated that the promotional prices in the car market in December 2023 were particularly strong, releasing some of the demand for car purchases ahead of schedule. Therefore, January should be a stage of gradually recovering promotions and achieving stable sales. According to statistics from the China Association of Automobile Manufacturers, from January 1st to 28th this year, the retail sales of new energy vehicles in the national market reached 596000 units, a year-on-year decrease of 24%.