Morgan Stanley lowered its forecast for iPhone production in the first quarter of 2024 to 50 million units, a decrease of 33% month on month and 7% year-on-year. In its latest report, Morgan Stanley lowered its forecast for iPhone production in the first quarter of 2024 to 50 million units, a decrease of 33% month on month and 7% year-on-year; It is expected that the production of iPads during the same period will be 11.5 million units, a decrease of 23% month on month and a year-on-year increase of 10%. Da Mo pointed out that Apple's iPhone orders have slowed down since December 2023, and iPhone sales have been lower than expected. In terms of iPad tablets, there will be no new product releases throughout 2023, and it is expected that the new iPad Air and iPad Pro will debut in the first half of the year, which is expected to drive shipments.