On January 15th, the topic # Rare Big Price Reduction on Apple's Official Website # made it onto the hot search list, sparking heated discussions among netizens.
On January 15th, the official website of Apple China announced the launch of a limited time promotion for the Chinese New Year from January 18th to 21st. Apple introduces that purchasing iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone 14, iPhone 14 Plus, or iPhone 13 through eligible payment methods can save up to RMB 500 *.
Purchase a 13 inch or 15 inch MacBook Air (M2 chip model) or a 13 inch MacBook Air (M1 chip model) using a payment method that meets the conditions, and save up to RMB 800 *. Purchase an iPad Pro, iPad Air, iPad (10th generation), or iPad mini using a payment method that meets the conditions, and can save up to RMB 400 *. Buying an Apple Watch SE through a payment method that meets the conditions can save RMB 200 *.
Previously, analysts at Wall Street investment bank Jefferies reported in a report that Apple's iPhone sales in China decreased by 30% in the first week of 2024. In terms of the market, on the morning of the 15th, the Hong Kong stock market's Apple Concept fell intraday, with BYD Electronics falling more than 4%, Shunyu Optical Technology falling nearly 3%, and Gaowei Electronics falling more than 2%.
According to Securities Times, on January 12th local time, investment research firm Hedgeye announced that it will list Apple as its latest short selling target. Hedgeye predicts that Apple's revenue growth will be lackluster until 2025, as iPhone sales are weak, innovation is lacking, and Microsoft's artificial intelligence (AI) capabilities intensify competition in the personal computer (PC) market. Hedgeye also predicts that Apple's stock price will plummet by 30% from its current level.
It is worth noting that since 2024, Apple has frequently received short selling warnings from investment institutions.
On January 10th local time, Redburn Atlantic analyst James Cordwell also downgraded Apple's rating from buy to neutral, stating that the iPhone will resume growth in 2024, but there is little room for improvement in the coming years, and it is expected that poor performance in the first quarter of this year may affect investor confidence in its prospects.
Affected by a series of bearish reports, Apple's stock price has continued to decline. As of the latest closing, the cumulative decline of Apple's stock price in 2024 was 3.43%, and the total market value evaporated by $102.2 billion (approximately RMB 730 billion). During the same period, the Nasdaq fell only 0.26%. The stock price continues to weaken, and Microsoft has taken away Apple's position as the world's most valuable company. As of the latest closing on January 12th, Microsoft surpassed Apple with a market value of $2.89 trillion, becoming the world's highest company by market value.
It is widely believed that Microsoft's return to the top spot in market value is due to its success in the field of artificial intelligence. According to Brad Reback, an analyst at Stifel Financial, from an investor's perspective, generative AI can impact all of Microsoft's businesses, and Apple "hasn't been able to tell any AI stories yet.". In sharp contrast to the booming Microsoft, Apple is facing a series of problems such as a decline in market share.
Photo taken by journalist Zhang Jian [align]
According to a report by Beijing Business Daily on the 14th, Dan Morgan, senior portfolio manager at investment trust company Synovus Trust, said that the key lies in which company has a better "bait" to raise its market value to $3.5 trillion: "It can be said that Microsoft is in a more favorable position. Apple is still working hard to find the next breakthrough point."
Zhang Xiaorong, the director of the Deep Technology Research Institute, analyzed to reporters that Apple still highly relies on the hardware sales of iPhone products, and in important markets such as China, the market share of iPhone continues to decline, causing market participants to worry that Apple no longer has a nearly monopolistic advantage like in its heyday. A data released by research firm Counterpoint Research shows that in 2023, Apple's market share in the high-end smartphone market (wholesale prices above $600) decreased from 75% to 71%, while Samsung's market share increased from 16% to 17%, and Huawei's market share increased from 3% to 5%.
Apple's "Prophecy Emperor" and Tianfeng International analyst Guo Minggui posted that the Vision Pro has only 60000 to 80000 units in stock. Considering the novelty of the product and the loyalty of Apple fans, he believes that the Vision Pro can easily sell out once it goes on sale. However, Guo Minggui also pointed out that Vision Pro only showcased the technology last year, but did not specify the more important product positioning and key applications. If Vision Pro cannot be sold out instantly, it will be lower than expected, affecting Apple and the stock price of the industry chain.
Daily Economic News Comprehensive Apple China Official Website, Beijing Business Daily, Securities Times
Disclaimer: The content and data in this article are for reference only and do not constitute investment advice. Please verify before use. Based on this operation, the risk is borne by oneself.
According to a report by Beijing Business Daily on the 14th, Dan Morgan, senior portfolio manager at investment trust company Synovus Trust, said that the key lies in which company has a better "bait" to raise its market value to $3.5 trillion: "It can be said that Microsoft is in a more favorable position. Apple is still working hard to find the next breakthrough point."
Zhang Xiaorong, the director of the Deep Technology Research Institute, analyzed to reporters that Apple still highly relies on the hardware sales of iPhone products, and in important markets such as China, the market share of iPhone continues to decline, causing market participants to worry that Apple no longer has a nearly monopolistic advantage like in its heyday. A data released by research firm Counterpoint Research shows that in 2023, Apple's market share in the high-end smartphone market (wholesale prices above $600) decreased from 75% to 71%, while Samsung's market share increased from 16% to 17%, and Huawei's market share increased from 3% to 5%.
Apple's "Prophecy Emperor" and Tianfeng International analyst Guo Minggui posted that the Vision Pro has only 60000 to 80000 units in stock. Considering the novelty of the product and the loyalty of Apple fans, he believes that the Vision Pro can easily sell out once it goes on sale. However, Guo Minggui also pointed out that Vision Pro only showcased the technology last year, but did not specify the more important product positioning and key applications. If Vision Pro cannot be sold out instantly, it will be lower than expected, affecting Apple and the stock price of the industry chain.
Daily Economic News Comprehensive Apple China Official Website, Beijing Business Daily, Securities Times
Disclaimer: The content and data in this article are for reference only and do not constitute investment advice. Please verify before use. Based on this operation, the risk is borne by oneself.
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