At the beginning of the new year, Xiaopeng Motors' first MPV model, Xiaopeng X9, was officially launched, with a total of four configuration models available, priced in the range of 359800 to 419800 yuan, and delivery began this month. On the eve of the press conference, Li Xiang, CEO of Ideal Automobile, and Lei Jun, Chairman and CEO of Xiaomi, respectively posted articles on their personal social media platforms wishing the Xiaopeng X9 great success.
In the entire automotive market, the MPV segment is relatively niche. However, on the other hand, the cumulative growth rate of MPV in the first 11 months of last year reached 17%, surpassing the overall market growth rate. As a result, MPV has gradually become a new direction for car companies to seek market growth in the "stock era", with independent and joint venture brands entering the market one after another, aiming to "make great achievements" in niche markets.
At the beginning of the new year (January 1, 2024), Xiaopeng Motors' first MPV model, Xiaopeng X9, was officially launched, with a total of four configuration models, priced between 359800 and 419800 yuan, and delivery began this month. On the eve of the press conference, Li Xiang, CEO of Ideal Automobile, and Lei Jun, Chairman and CEO of Xiaomi, respectively posted articles on their personal social media platforms wishing the Xiaopeng X9 great success. Xiaopeng Motors stated that the launch event has not yet ended, and the Xiaopeng X9 has surpassed 5000 units.
It is understood that the Xiaopeng X9 is positioned as a "super intelligent driving big seven seater" and is the flagship model under the SEPA2.0 rotary architecture. The entire series is equipped with more than 200 technological and comfortable features such as rear wheel steering, dual chamber air suspension, central air conditioning, 23 speakers, etc. as standard. Xiaopeng Motors CEO He Xiaopeng mentioned at the press conference that "the Xiaopeng X9 firmly targets the core needs of users in the 300000 to 400000 level range, reduces the difficulty of user selection with the most valuable configuration level difference, and provides users with more practical and cost-effective choices.".
In the entire automotive market, the MPV segment is relatively niche. According to data from the China Association of Automobile Manufacturers, from January to November 2023, the cumulative retail sales of passenger cars in China reached 19.35 million, including 990000 MPVs. The cumulative growth rate in the first 11 months of last year reached 17%, which is higher than that of sedan and SUV models and surpasses the overall market. As a result, MPV has gradually become a new direction for car companies to seek market growth in the "stock era", with independent and joint venture brands entering the market one after another, aiming to "make great achievements" in niche markets.
In this context, new MPV models have been released one after another. In 2023, mainstream car manufacturers have successively launched MPV models such as Volvo EM90, Weipai Gaoshan, Hechuang V09, FAW Pentium M9, and GAC Trumpchi E8. In addition, belonging to the first tier of new car making forces, Ideal will launch and deliver its first flagship MPV model, Ideal MEGA, on March 1st this year. In this context, the Xiaopeng X9 is indeed fully equipped, but the MPV track has become a "master like cloud", and whether the new model can be recognized by the market remains to be determined by time.
Focusing on the new car, the Xiaopeng X9 has launched the latest generation of Xiaopeng XOS Dimensity Intelligent Cockpit System, which has achieved split screen display of navigation maps and N applications for the first time. With the strong perception ability, it has also achieved the functions of getting on, driving, and parking; Quota; One mirror to the end; Quota; Full scene vehicle sensation SR. The brand new image of XiaoP has also been upgraded to intelligent wake-up, covering 99% of dialogue scenes. With the support of the self-developed XGPT Lingxi model, it brings the full process companionship of "AI Butler", bringing users a comprehensive evolution of intelligent services. In addition, the XNGP full scene intelligent driving assistance system equipped on the Xiaopeng X9 is ready for use upon delivery.
In terms of space, even with a full capacity of 7 people, the Xiaopeng X9 can also accommodate camping and sports equipment, and everyone can bring a 24 inch suitcase for family trips. At the same time, the three row seats of the Xiaopeng X9 can achieve one click electric magic storage, and the maximum expansion space of the trunk can reach 2554L. In addition to the standard features of a large refrigerator, a large color TV, a large sofa, etc. across the entire series, the Xiaopeng X9 also offers& Quota; Central air conditioning; Quota; Installed in the car, the surround style soft air central air conditioning with over 6000 micropores provides a warm and windless feeling, avoiding direct cold air blowing.
It is worth mentioning that the chassis structure of the Xiaopeng X9 has been newly tuned, with a 30% increase in steering response, a 9% increase in maximum grip performance in bends, and a 30% increase in high-speed smoothness. In addition, the Xiaopeng X9 is equipped with an active rear wheel steering system and an intelligent dual chamber air suspension system as standard across the entire range, with a turning diameter of 10.8m. This allows the Xiaopeng X9 to be as flexible as driving a small car, while also automatically adjusting the suspension stiffness according to road conditions, ensuring the most comfortable driving experience.
To address the actual driving anxiety of users, the Xiaopeng X9 has provided a solution using the standard full range 800V high-voltage SiC silicon carbide platform+3C battery cells. The Xiaopeng X9 can achieve a maximum range of 702km under CLTC conditions, with a comprehensive power consumption of 16.2kWh per 100 kilometers. The range can be increased by up to 300km after 10 minutes of charging. In terms of performance, based on the application of the 800V XPower electric drive system, it can bring a maximum power of 370kW, a peak torque of 640N · m, an acceleration time of 5.7 seconds from 0-100km/h, and a maximum speed of 200km/h.
In addition, the Xiaopeng X9 adopts a 2000MPa cage body, nineteen circular safety designs, and is composed of various high-strength steel and lightweight aluminum materials, achieving ultimate lightweighting while ensuring the strength of the body. Meanwhile, the Xiaopeng X9 adopts the industry's first front and rear integrated aluminum die-casting body structure, with a maximum die-casting force of 12000 tons and a torsional stiffness of 46000N · m/deg.
For Xiaopeng Motors, the just passed year of 2023 is of great significance. Official data shows that in 2023, Xiaopeng Motors delivered a total of 141601 new cars, a year-on-year increase of 17%. As of December 31, 2023, the cumulative delivery volume of Xiaopeng Motors has reached 400311 vehicles, exceeding the milestone of 400000 deliveries. Now, with the official launch of the Xiaopeng X9, while enriching and improving the brand product matrix, it will also further promote the Xiaopeng automobile brand to move forward. (China Economic Network reporter Zhang Yi)