As the New Year approaches and there is a widespread cooling, meat and poultry products have also reached a period of strong sales. The sales situation of Dingdong Maicai shows that the overall sales of pork in the second half of the year have increased, with the growth of the local pig and black pork category being impressive, with a month on month growth rate exceeding 30% compared to the first half of the year.
Behind the hot sales of black pig products is the phenomenon of the rapid opening of the domestic market for unique meat and poultry varieties. It can be said that in terms of consumer goods, especially meat and poultry, people's demand for "eating better" has never changed.
And some new retail channels are also working together with the breeding end to bring more localized and characteristic meat and poultry varieties to consumers at a higher "price ratio". The latest action shows that Dingdong Maicai has recently upgraded its own brand of "Black Diamond Family" black pork, and its introduction of the "Sichuan Tibet Special" black pork series products is now quite popular among consumers.
In fact, the domestication history of domestic black pigs in China can be traced back thousands of years, and there are rich and diverse genetic resources of local pig breeds. However, the cultivation cycle of local black pigs is relatively long, with each pig taking about a year to be released. In contrast, imported pig breeds have become the mainstream commodity in the pork market for a long time due to their more commercial and industrial breeding foundation, shorter breeding cycles, and higher economic benefits.
But in recent years, local black pigs with superior meat quality and taste have begun to be sought after by consumers who know how to eat them. This is mainly because local black pigs grow slowly, and the flavor substances in their bodies can be better precipitated. In addition, the moisture and fat content are relatively higher than ordinary pork, so black pork will give people a more fragrant, tender and juicy feeling when eaten.
Among multiple high-quality pig breeds and black pigs from multiple production areas in China, black pigs in the Southwest region have unique advantages in breed and breeding environment.
In Suining County, Sichuan Province, known as the "important town of Sichuan", on the banks of the Fujiang River, a black pig ecological breeding farm is home to tens of thousands of characteristic black pigs bred from the hybridization of Wujin pigs and Chuanxiang black pigs.
Wujin pig was originally born in the plateau area adjacent to Yunnan, Guizhou and Sichuan provinces, and is the mainstream black pig breed popular in the southwest consumer market; The Chuanxiang black pig, on the other hand, was cultivated under the leadership of the Sichuan Academy of Animal Husbandry Sciences. It is China's first paternal new breed of pig with completely independent intellectual property rights. It combines the characteristics of foreign and Tibetan pig lineages, high growth performance, and good meat flavor. It also fills the gap in paternal new breeds without independent intellectual property rights in China.
The Sichuan Tibetan characteristic black pork (referring to black pigs with Tibetan pig lineage raised in Sichuan region) cultivated through hybridization combines the advantages of the two varieties. According to the calculation of the Pig Breeding Branch of the Sichuan Animal Husbandry and Veterinary Association, the proportion of fresh amino acids such as glutamic acid and aspartic acid in the total amino acids of black pork in pastures is higher than that of ordinary pork and black pork. While the fresh meat has bright color and rich intramuscular fat, it also has rich nutrients.
In addition, the original ecological pasture provides an excellent breeding environment for the growth of black pigs. This is a subtropical humid climate zone in the Sichuan Basin, with a mild climate and distinct four seasons, which is very suitable for the growth of local black pigs. The pasture is far from chemical pollution areas and relies on pure mountain springs, fruit forests, and the land and growth environment meet the conditions of the original ecology.
The feed that black pigs eat every day is mainly composed of high-quality corn, fermented soybean meal, wheat and other locally produced grains and miscellaneous grains, in order to achieve precise "slow feeding".
In addition, the ranch has also established a comprehensive pig farm production management system, precise disease monitoring, and biosafety assessment and treatment system, which can achieve precise weight adjustment, scientifically improve the condition of sows, optimize the production performance of breeding pigs and commercial pig production.
The monitoring and prevention of diseases also ensure that black pigs are basically free from the invasion of epidemics and can grow up safely, which helps further stabilize the market price of this Sichuan Tibet characteristic black pig.
Directly connecting Dingdong Maicai's own brand and factory, Sichuan Tibet specialty black pig goes out of Southwest China
The black pigs in the ranch can only be released after being scientifically raised for more than 300 days and meeting the standards. They are then slaughtered at designated locations, tested for veterinary drug residues, and subjected to sufficient pre cooling and acid discharge. At this time, high-quality white bars will be transported to three self operated meat processing plants located in the Yangtze River Delta of Dingdong Maicai for low-temperature fine segmentation and modified atmosphere packaging.
On the basis of ensuring product quality, Dingdong Maicai also fully caters to the needs of users for making different cuisines in terms of segmentation. It divides black pig essence into more than ten "Sichuan Tibet specialty" series products, including rib, small tenderloin, front rib, plum blossom meat, bony pork, peeled pork belly, stewed bone, minced meat, shredded meat, and more.
By using our own factory to undertake the segmentation process, we can not only save link costs but also achieve flexible and efficient processing in combination with consumer demand. At present, the entire process of black pigs from ranching to slaughter, transportation, processing, segmentation and packaging, and finally putting them on shelves to buy groceries only takes 6 days at the fastest.
Prior to this, the Sichuan Tibetan characteristic black pig ranch could only exit the local market in Southwest China through dispersed offline market channels. However, due to limited scale and dispersed channels, logistics and channel management costs remain high. To improve production efficiency, the channel manager of the Black Pig section of the ranch, Yang Yang, is well aware that they need the support of a large market outside the southwest.
According to the observation of sheep and sheep, Dingdong Maicai has been focusing on searching for representative meat and poultry varieties from various parts of the country in the past two years, and bringing them to various parts of the country. And it was precisely during their team's inspection in the Sichuan Tibet region that the two sides made contact with each other and reached an agreement, working together to connect the supply chain from the breeding end to the sales end, and bringing this high-quality black pig breed to a larger market through a more efficient link.
The black pigs on the ranch have become a popular black pig product among users through the Dingdong Maicai "electric shock" online platform. Currently, this series has been on sale in the East China market for about 20 days, with an average daily sales volume of tens of thousands of copies. And now, the cooperation with Dingdong Maicai has finally allowed the ranch to focus on front-end farming, without worrying about the risks of sales and farming scale.
Accurately heading straight to Dingdong Maicai's own processing plant from the source of the breeding base reduces the circulation links and costs in traditional meat and poultry procurement, improves its efficiency in going out of the Southwest market, and ultimately improves the "price to product" ratio of the product, giving back to users.
With the sales of Dingdong Maicai's "Black Diamond Family" Black Pig's own brand, consumers on the Dingdong Maicai platform are increasingly aware and accepting of Black Pig. And because it is an online platform, consumer needs and comments are very timely, and partners can also understand consumer feedback anytime and anywhere, which gives Sheep and Ranch more confidence.
At the end of the year, the ranch has started planning its production capacity with Dingdong Maicai for next year. With the support of large orders, the ranch plans to increase production by 35% -40% and is considering promoting cooperation between the two industries, such as refining lard, cooked braised food, and other pre made vegetable processing. Yangyang stated that it will continue to follow the requirements of Dingdong Maicai for black pig products, strictly control the breeding process, and ensure that the quality meets the platform requirements.
"With a stable sales channel scale and smooth cooperation links, we have the confidence to expand production. Otherwise, we would not dare to take this action easily. Now we only need to focus on front-end breeding according to Dingdong's order requirements, and work together to promote our Sichuan Tibet characteristic black pig industry chain to be more mature." said Yang Yang.
In addition to black pigs, Dingdong Buying Food has introduced dozens of domestic featured meat birds on the platform in the past two years, such as Yunnan Wenshan cattle, Ujimqin grassland sheep, Chongming white goat, Hainan Wenchang chicken, Jiangsu Langshan chicken, Chaohu young duck This action accelerates the previously niche meat and poultry to leave the local market, allowing more delicious products to meet more consumers who understand how to eat.
In many parts of our country, there are actually many high-quality local meat and poultry varieties hidden, but many varieties have not opened up the market and cannot go out of localization due to problems such as long breeding time, insufficient industrialization, and no better sales channels. However, on the consumer side, there is actually a considerable demand for non highly industrialized meat and poultry on the consumer side. Many people still prefer to eat carefully and slowly raised meat and poultry with some characteristics Localized and distinctive meat Fan Chen, the project manager of Dingdong Maicai Meat Business Unit's Black Pig project, said.
"So we are willing to find these farmers who insist on meticulous and slow breeding, and cultivate the market together through the self owned brand 'Black Diamond Family'. We will build a bridge between the breeding of these high-quality varieties and the consumer end."