海底捞上新国家地理标志产品
郑州科威
发表于 2024-9-25 20:14:58
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据介绍,秋季新品分别为“虾滑鱼籽三明治”“黑松露鱼籽牛肉饭”2款主食,来自国家地理标志产品的“呼伦贝尔草原肥牛卷”“呼伦贝尔虫草花肥牛卷”2款涮品,以及新款饮品“沙棘百香果维C小炸弹”。
海底捞方面表示,本次上新从启动到正式上市历经6个月,从70余款新品中层层筛选,经过北京、上海、广州、成都等地超400名消费者“盲测”品鉴最终敲定。海底捞执行董事、副总经理、产品委员会主任宋青表示,在新品试销阶段,“呼伦贝尔草原肥牛卷”“呼伦贝尔虫草花肥牛卷”累计销售达260万份。
针对本次上新,海底捞在产地源头把控上,保障所有牛肉都产自呼伦贝尔产区,在供应链层面上,全程采用恒温冷链运输,全国部署34个仓位,保证门店用到最新鲜、最新批次的产品。
在秋季上新期间,海底捞将开展“只要画得牛,海底捞送牛”绘画活动,同时在北京、青岛、广州、深圳4个城市设立呼伦贝尔主题门店。
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Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.