New Beijing News Beike Finance News (Reporter Cheng Zijiao) On August 20th, Tmall data showed that in the past year, 73 new beauty brands on Tmall had a turnover of over 100 million yuan, and showed a trend of over 50% growth. Among them, the contribution rate of super single products exceeded 30%. In terms of live streaming sales data, Tmall Beauty has produced more than 500 self broadcasting brands and has partnered with over 100000 vertical anchors, with an overall increase of 150% in the number of partners compared to the same period last year.
The continuous emergence of new anchors of the segment track also brought about the growth of vertical category transactions, such as the year-on-year growth of styling wigs by more than 4500%, nail enhancement/nail wearing by 445%, and essence oil products by nearly 150%.
In the first half of the year, our platform investment nearly doubled, and the long-term ROI of our brand is steadily increasing. In the second half of the year, we will further increase our investment, "said Mu Shan, General Manager of the Fast Moving Consumer Goods Division of Taotian Group