站稳高端市场,不打价格战——星巴克中国坚定长期稳健的发展策略
祖国你在我心上
发表于 2024-7-31 13:04:17
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星巴克第三季度财报显示,净收入7.338亿美元,较上一季度增长5%(去除汇率变动影响),门店交易量稳步提升。星巴克中国连续第二个季度实现整体经营利润率环比增长,门店经营利润率始终保持双位数,环比提升显著,展现了强大的韧性和营运实力。
同时,下沉市场门店规模进一步扩大。第三季度新增门店213家,新店数同比增长约13%,新进入38个县级市场。目前,星巴克中国在超过900个县级市场拥有7306家门店。
星巴克全球首席执行官纳思瀚称,星巴克中国将继续专注于咖啡市场的长期稳健发展,围绕三项原则建立星巴克业务:卓越的顾客体验源于卓越的伙伴体验;独一无二的咖啡体验和对高质量的坚持则始终如一;丰富多彩的门店将持续与本地社区文化和传统深度融合。
星巴克中国联席首席执行官刘文娟谈到,“第三季度,星巴克中国持续展现出强大的韧性和出色的营运实力,面对国内咖啡市场激烈的竞争态势,星巴克中国继续秉持健康、稳健的发展路径。我们的盈利水平稳健优良,并将继续扩大经营利润率。”
上游新闻韦倩
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Disclaimer: The views expressed in this article are those of the author only, this article does not represent the position of CandyLake.com, and does not constitute advice, please treat with caution.
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