On the morning of July 10th, JD Dutch Auction Channel launched an auction reservation information for a luxury off-road RV. A 2017 registered and 60000 kilometer Amodillo off-road RV will be auctioned in Dutch style at 8pm on July 19th, with a starting price of 5 million yuan. This will be the first comprehensive attempt by domestic retail enterprises to adopt Dutch style auction gameplay.
It is reported that Dutch auction is a price reduction auction method originating from the Netherlands, which is different from the traditional British increase auction method. Dutch auction starts with a higher starting price and the price continuously decreases until someone accepts the price. This auction method has been popular abroad for a long time, not only avoiding bidding wars, but also accelerating transaction speed, ensuring fairness and transparency of prices.
The Amodillo off-road RV, which was launched on the JD Dutch auction channel this time, is a representative of high-end off-road RVs worldwide, known for its excellent off-road performance and luxurious interior, with only over a hundred owners worldwide. JD.com has adopted a Dutch style auction to auction this RV, providing an excellent opportunity for buyers seeking high-end RVs to purchase at a low price.
After the auction officially opens, this Amodillo off-road RV will start at a price of 5 million yuan, with random price reductions of no fixed amount. Users participating in the auction can directly buy it when the price drops to a price that matches their psychological level, and those who are fast will get it.
It is understood that JD Dutch Auction Channel is the first online channel in the industry to auction a full range of products using a discounted auction method. Since the channel was launched for trial operation on March 6 this year, 730000 users have participated in the auction since its launch. The auction covers a wide range of categories such as electronic products, jewelry, Baijiu, cosmetics, Ribai, etc., which not only shows the extensive applicability and potential of Dutch auction in the retail field, but also enables many consumers to buy the desired products at a more affordable price.
If you want to experience the joy of "picking up leaks" in Dutch style auctions, open the JD App now, click on "Dutch style auctions" on the homepage, or search for the keyword "Dutch style auctions" to enjoy a fun and low-priced shopping experience of grabbing, auctioning, and saving.