He Siwen said, "On the platform of the CIIE, we have launched a listening mode, showcasing various products at the CIIE, collecting consumer needs and feedback, and helping to determine the products to be imported to China in the future. In the past, many innovations in the automotive industry originated from California or Europe in the United States. I believe that China is at the forefront of the world, and many trends that are happening first in China will spread globally in the future
He Siwen said, "In a highly competitive environment, I am very optimistic about the prospects of General Motors in China. General Motors will continue to make efforts in three business support points: SAIC GM, SAIC GM Wuling, and Daolang, which are the three major opportunities for future development in China
We are very grateful for the valuable opportunity provided by the China International Import Expo to face customers directly, which allows General Motors to understand the needs of the Chinese market, "said Steve Hill, Senior Vice President of General Motors and President of General Motors China." The CIIE provides us with a valuable platform to continuously explore growth opportunities in China. From the first exhibition to the first store, from exhibits to products, General Motors is continuing to bring the best products, technologies, and services to Chinese consumers
The 7th CIIE will be held in Shanghai from November 5th to 10th. As a "full-time student" of the CIIE, The Durant Guild, a high-end imported car and lifestyle platform under General Motors, unveiled three star products, co creating infinite possibilities for automotive lifestyle with Chinese consumers and accelerating the realization of "exhibit to commodity" through the spillover effect of the CIIE.
During the China International Import Expo, He Siwen and Li Long, the President of Daolang, were interviewed by multiple media outlets, including China Economic Net, to respond to issues such as General Motors' development strategy in China and its high-end imported car business.
Open the listening mode, Daolang said, "First seek what is, then seek what is good
He Siwen bluntly stated, "On the platform of the China International Import Expo, we have launched a listening mode. Through the exhibition of various products at the Expo, we collect consumer needs and feedback, and then help decide on products to be imported into China in the future. The products we launched this year are just the beginning, and the future is promising. We hope to use the Expo to help make decisions and bring more products that meet the needs of the Chinese market
The TAHOE Tahoe exhibited this year is the product that was decided to be introduced after participating in the China International Import Expo, "Li Long added." TAHOE Tahoe's target customers, most of whom already have three cars at home, may not be the most luxurious, fastest, and most powerful car in their garage, but it brings them a different choice. In the high-end market, consumers mostly purchase additional cars rather than essential ones. Therefore, this type of car has no direct competitors in the market, and there is no need to worry about price, configuration, or range
In Li Long's view, "General Motors has a great advantage in the field of car models priced over 600000 yuan. In the short term, the ultra luxury car market will face some challenges, but with the long-term stable development of the Chinese economy and the continuous increase of people's wealth, personalized demand and high-end consumption will be beneficial in the long run. Not only the ultra luxury car market, but also those personalized products are highly regarded in the Chinese market
One of the important reasons for the establishment of Daolang is to provide a legitimate channel for domestic fan groups to buy their favorite car models. Currently, the business is still in its infancy. Our first store opened on August 20th, and we opened our sixth store on October 8th. "Li Long revealed," We will plan the future organizational and network scale reasonably based on the actual market performance. By the end of this year, we will cover 7 cities. We will first strive for something, and then strive for excellence, step by step
The practice of 'production based on sales' has yielded results, and General Motors sees good prospects in the Chinese market
He Siwen, who just took office in April this year, said frankly, "What I have experienced the most in China is the 'Chinese speed', especially the speed of product development and business landing. In the Chinese market, I have learned about fresh gameplay such as live streaming and digital marketing, and have gained a lot of valuable local experience. There are live streaming centers in both SAIC GM and SAIC GM Wuling factories, and this innovation is unique in the world
For both General Motors and joint ventures in China, the Chinese market can bring us many excellent opportunities, "emphasized He Siwen." In the past, many innovations in the automotive industry originated from California or Europe. I believe that China is at the forefront of the world, and many trends that are happening first in China will spread globally in the future
In response to the recent market difficulties faced by General Motors' joint venture in China, "we have implemented a 'production based on sales' strategy, which determines production according to market demand. I believe this will bring us good results," said He Siwen. "In the third quarter of this year, our sales achieved month on month growth; in October, our market share also increased
I believe General Motors can win the future in the Chinese market, and the recent quarterly data has already shown everything, "said He Siwen confidently." If we can get our market share back on track, adjust our organizational scale, match supply and demand, and create excellent customer and marketing experiences, General Motors has confidence in winning in the Chinese market
We have some products specifically designed for the Chinese market, which reflect the achievements of our cooperation with SAIC Group. We have utilized a lot of technology developed by the Pan Asian Automotive Technology Center and SAIC's independently developed technology, and have performed well in the market. We have never wanted to change the current successful cooperation model in this field. "He Siwen bluntly stated," Our joint venture has great autonomy in product design, spectrum planning, profit margins, and market share
He Siwen said, "In a highly competitive environment, I am very optimistic about the prospects of General Motors in China. General Motors will continue to make efforts in three business support points: SAIC GM, SAIC GM Wuling, and Daolang, which are the three major opportunities for future development in China." (Wang Yueyue, China Economic Net reporter)